Blog

Insights on AI Visibility

Strategies, trends, and deep dives on making your brand the answer in AI search.

Digital PR StrategySeptember 8, 2025

Beyond the Link: How Modern Digital PR Builds Real Brand Authority

We were so focused on the link that we forgot what it actually represented. Modern Digital PR is not about building links — it’s about building brands. Here’s how genuine authority creates compounding returns.

By Carl J. Borg

Media RelationsSeptember 7, 2025

Newsjacking 101: How to Land Top-Tier Coverage in a 24-Hour News Cycle

While other companies are still drafting an internal email about breaking news, your brand’s expert is already quoted in Forbes. That’s not luck — it’s a system called newsjacking. Here’s the playbook.

By Carl J. Borg

Media RelationsSeptember 1, 2025

The Art of the Pitch: What Top-Tier Journalists Actually Want

95% of pitches are junk. To be in the 5% that gets opened, read, and valued, you have to make a fundamental mindset shift: stop pitching and start helping.

By Carl J. Borg

Digital PR StrategyAugust 28, 2025

The True ROI of Digital PR: Measuring Impact Beyond the DR Score

A DR90 link from a national newspaper that mentions your brand in passing often drives less value than a DR45 link from a niche publication where your target audience actually spends time. It’s time to rethink measurement.

By Carl J. Borg

Data JournalismAugust 25, 2025

From Data to Headlines: A Guide to Creating Link-Worthy Studies

A truly link-worthy study isn’t about finding numbers — it’s about uncovering a narrative. A step-by-step guide that blends curiosity, rigor, and storytelling.

By Carl J. Borg

AI VisibilityAugust 18, 2025

Is Your Brand Ready for AI Search? Securing Your Visibility in LLMs

Search is becoming a conversation. Instead of a list of links, users get a single synthesized answer from AI. Here’s your guide to becoming the source that AI cites.

By Carl J. Borg

Digital PR StrategyJuly 29, 2025

5 Digital PR Myths That Are Holding Your Brand Back

The digital PR industry is full of outdated beliefs that prevent brands from reaching their potential. These myths persist because they contain just enough truth to sound credible.

By Carl J. Borg

Digital PR StrategyJuly 24, 2025

Building Your Digital Brand: From In-House Expert to Industry Thought Leader

Most professionals with deep expertise remain invisible online while people with half their knowledge build massive followings. The gap between being good at your job and being known for it has never been wider.

By Carl J. Borg