Blog

Insights on AI Visibility

Strategies, trends, and deep dives on making your brand the answer in AI search.

Industry InsightsMarch 25, 2026

AI Visibility for Law Firms: How to Get Recommended When Clients Ask ChatGPT for a Lawyer

Nearly 65% of Americans now use AI tools for legal advice. When a potential client asks ChatGPT for the best lawyer in their city, is your firm in the answer? A step-by-step guide for managing partners and marketing directors.

By CiteDelta

AI VisibilityMarch 25, 2026

GEO vs. SEO: What's the Difference and Do You Need Both?

SEO gets you ranked. GEO gets you recommended. With only 12% overlap between AI citations and Google's top 10, you need both to stay visible. Here's a practical framework for allocating resources across traditional and AI search.

By CiteDelta

AI VisibilityMarch 25, 2026

How Reddit Threads Become ChatGPT Recommendations: The Invisible Pipeline

Every Reddit comment can train the AI your customers rely on. Learn how Reddit discussions become LLM citations, why AI platforms treat Reddit as their top source, and what this means for brand visibility.

By CiteDelta

AI VisibilityMarch 25, 2026

How to Audit Your AI Visibility in 30 Minutes (Free Checklist)

A timed, step-by-step checklist for auditing what AI platforms say about your brand. Query ChatGPT, Perplexity, Gemini, and Claude, check your technical setup, and score your visibility in under 30 minutes.

By CiteDelta

AI VisibilityMarch 25, 2026

How to Get Your Brand Mentioned by ChatGPT: A Step-by-Step Guide

A practical, data-backed guide for SMBs on how to get recommended by ChatGPT and other AI assistants. Covers content optimization, authority building, Reddit presence, schema markup, llms.txt, and monitoring.

By CiteDelta

AI VisibilityMarch 25, 2026

Is Your Business Invisible to AI? 5 Signs You're Missing Out

37% of consumers now start searches with AI instead of Google. If your brand doesn't show up in ChatGPT, Perplexity, or Gemini, you're losing deals to competitors who do. Here are 5 warning signs and what to do about each one.

By CiteDelta

AI VisibilityMarch 25, 2026

Reddit Marketing for Businesses: The 2026 Guide to Authentic Community Engagement

A comprehensive guide to Reddit marketing in 2026. Learn how to build credibility, engage authentically, rank on Google, get cited by AI, and avoid getting banned.

By CiteDelta

AI VisibilityMarch 25, 2026

The Community-First Flywheel: How Reddit Activity Compounds Across Google, AI, and Word-of-Mouth

Most brands treat Reddit, Google, and AI as separate channels. They are wrong. One community strategy creates compounding returns across all of them simultaneously.

By CiteDelta

Data JournalismMarch 25, 2026

We Tested 50 Brand Queries Across 5 AI Platforms: Here's What We Found

Original research from CiteDelta: 50 brand and category queries across ChatGPT, Perplexity, Gemini, Claude, and Copilot reveal wildly different citation patterns, hidden authority signals, and why most brands are invisible in AI search.

By CiteDelta

AI VisibilityMarch 25, 2026

What Is Generative Engine Optimization (GEO) and Why Every Business Needs It in 2026

GEO is how businesses get recommended by AI. Learn what Generative Engine Optimization means, how it differs from SEO, and the practical steps to make ChatGPT, Perplexity, and Google AI cite your brand.

By CiteDelta

Digital PR StrategySeptember 8, 2025

Beyond the Link: How Modern Digital PR Builds Real Brand Authority

We were so focused on the link that we forgot what it actually represented. Modern Digital PR is not about building links - it’s about building brands. Here’s how genuine authority creates compounding returns.

By Carl J. Borg

Media RelationsSeptember 7, 2025

Newsjacking 101: How to Land Top-Tier Coverage in a 24-Hour News Cycle

While other companies are still drafting an internal email about breaking news, your brand’s expert is already quoted in Forbes. That’s not luck - it’s a system called newsjacking. Here’s the playbook.

By Carl J. Borg

Media RelationsSeptember 1, 2025

The Art of the Pitch: What Top-Tier Journalists Actually Want

95% of pitches are junk. To be in the 5% that gets opened, read, and valued, you have to make a fundamental mindset shift: stop pitching and start helping.

By Carl J. Borg

Digital PR StrategyAugust 28, 2025

The True ROI of Digital PR: Measuring Impact Beyond the DR Score

A DR90 link from a national newspaper that mentions your brand in passing often drives less value than a DR45 link from a niche publication where your target audience actually spends time. It’s time to rethink measurement.

By Carl J. Borg

Data JournalismAugust 25, 2025

From Data to Headlines: A Guide to Creating Link-Worthy Studies

A truly link-worthy study isn’t about finding numbers - it’s about uncovering a narrative. A step-by-step guide that blends curiosity, rigor, and storytelling.

By Carl J. Borg

AI VisibilityAugust 18, 2025

Is Your Brand Ready for AI Search? Securing Your Visibility in LLMs

Search is becoming a conversation. Instead of a list of links, users get a single synthesized answer from AI. Here’s your guide to becoming the source that AI cites.

By Carl J. Borg

Digital PR StrategyJuly 29, 2025

5 Digital PR Myths That Are Holding Your Brand Back

The digital PR industry is full of outdated beliefs that prevent brands from reaching their potential. These myths persist because they contain just enough truth to sound credible.

By Carl J. Borg

Digital PR StrategyJuly 24, 2025

Building Your Digital Brand: From In-House Expert to Industry Thought Leader

Most professionals with deep expertise remain invisible online while people with half their knowledge build massive followings. The gap between being good at your job and being known for it has never been wider.

By Carl J. Borg