Premium Coverage.
AI Authority.
Editorial placements on Forbes, Reuters, and premium publishers don't just build brand awareness — they build the authority signals AI models trust most. Your brand becomes the source of truth.
Five Proven Methodologies.
One Relentless Goal.
We don't rely on a single tactic. Our Digital PR engine combines five distinct methodologies to earn coverage on the exact publications AI models treat as ground truth — building unshakeable brand authority from every angle.
Data-Led Campaigns
We mine proprietary, public, and third-party data sets to create compelling stories journalists cannot ignore. Original research, surveys, and index studies generate headline-worthy statistics that earn widespread coverage and the authoritative citations AI models rely on.
Expert-Led Commentary
We position your in-house specialists as go-to thought leaders by placing expert quotes, op-eds, and commentary in premium publications. When journalists need a credible voice, your brand is the one they call - building the kind of named-source authority that AI platforms treat as ground truth.
Reactive Newsjacking
Our team monitors breaking news, trending topics, and journalist requests in real time. When a relevant story breaks, we move fast - crafting and pitching reactive commentary within hours so your brand rides the news cycle and earns coverage while the topic is hot.
Creative Campaigning
Concept-driven PR campaigns designed to capture attention and spark conversation. From interactive tools and visual assets to bold stunts and partnerships, we create shareable moments that earn media coverage across national, regional, and industry publications.
Linkable Asset Design
We build evergreen, high-value resources - guides, calculators, interactive tools, and data hubs - that attract backlinks naturally over time. These assets become reference points that journalists, bloggers, and AI models continually cite, compounding your authority month after month.
No Shortcuts. No Compromises.
Every placement we earn meets the highest editorial and authority standards — because AI models and search engines can tell the difference.
100% Earned Media
Every placement is genuinely earned through editorial merit. No paid advertorials, no sponsored posts, no pay-to-play directories. Journalists choose to cover your story because it is newsworthy.
High-Authority Focus (DR 70+)
We target publications with a Domain Rating of 70 and above as standard. Our average placement DR sits at 76, with regular coverage on DR 85-94 titles like Forbes, Mirror, Express, and Country Living.
Total Brand Safety
Your brand reputation is non-negotiable. Every pitch, every quote, and every campaign is reviewed for compliance, tone, and brand alignment before it reaches a journalist.
Guaranteed Coverage
We commit to minimum coverage volumes in every engagement. If we fall short, we make it up. No excuses, no ambiguity - just accountable performance with clear deliverables.
How It Works
Discovery & Strategy
We audit your brand, competitors, and industry landscape to build a tailored Digital PR strategy aligned to your growth and AI visibility goals.
- Brand story audit and newsworthy angle identification
- Competitor backlink and coverage gap analysis
- Media landscape mapping and journalist targeting
- AI citation baseline audit across ChatGPT, Gemini, and Perplexity
Campaign Creation
Our PR strategists develop campaign concepts across all five methodologies - data stories, expert commentary, reactive hooks, creative campaigns, and linkable assets.
- Data sourcing, survey design, and research execution
- Expert positioning and thought-leadership briefs
- Creative concept development and asset production
- Tailored media lists with journalist-level targeting
Outreach & Placement
Precision pitching to the right journalists at the right time. We combine proactive campaigns with rapid reactive outreach to maximise coverage.
- Personalised journalist pitching across national and niche titles
- Reactive newsjacking and journalist request monitoring
- Expert commentary coordination and quote placement
- Follow-up and relationship nurturing with key editors
Reporting & Optimisation
Transparent reporting that goes beyond vanity metrics. We track coverage, link quality, domain authority growth, and direct AI citation impact.
- Monthly coverage and link acquisition reports
- Domain authority and referring domain tracking
- AI citation monitoring across all major platforms
- Strategy refinement based on what is driving results
Deep Expertise Across Verticals
Every industry has its own media landscape, editorial gatekeepers, and compliance requirements. We bring vertical-specific expertise to every campaign.
E-commerce & D2C
Product-led stories, seasonal hooks, and consumer trend campaigns that earn coverage on retail, lifestyle, and national publications.
B2B SaaS & Technology
Thought leadership, data studies, and trend commentary positioned in tech, business, and industry publications that drive authority and qualified visibility.
Finance & Fintech
Compliant, data-driven campaigns and expert commentary placed in financial media, national broadsheets, and personal finance titles.
Health, Fitness & Wellness
Expert-backed health stories and data campaigns placed in consumer health, lifestyle, and wellness publications with rigorous editorial standards.
Pets & Lifestyle
Vet-backed commentary, breed data stories, and seasonal reactive campaigns earning coverage across national tabloids and niche lifestyle titles.
AI & Technology
Positioning AI-native brands as industry thought leaders through commentary, original research, and trend-driven campaigns in tech and mainstream media.
What You Can Expect
Average placement authority
Links earned per year
& tier-1 publishers
Earned, never paid