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About CiteDelta

We Make AI Recommend Your Brand

CiteDelta was born from a simple observation: AI is replacing traditional search, and most brands are invisible in this new landscape. We exist to change that.

Our Story

From SEO Pioneer to AI Visibility

After 15+ years building One - a digital agency in Oslo serving clients across SEO, PR, and content marketing - founder Carl J. Borg noticed a seismic shift. Clients were asking why their organic traffic was flatlining, even as their rankings held steady.

The answer was clear: ChatGPT, Perplexity, Gemini, and other AI platforms were absorbing the searches that once went to Google. People weren't clicking through to websites anymore - they were getting answers directly from AI.

Carl realized the brands winning in this new world weren't the ones with the best SEO. They were the ones whose content appeared in the right places - authoritative publishers, Reddit discussions, community forums - the exact sources AI models draw from.

CiteDelta was built to solve this problem. We combine everything Carl learned from 15 years of SEO and PR with a deep understanding of how AI models discover, evaluate, and recommend brands.

Carl J. Borg — Founder & CEO of CiteDelta

Carl J. Borg

Founder & CEO

15+
Years Experience
100+
Brands Served
The Team

Built by Experts in SEO, PR & AI

Our team brings together deep expertise in the three disciplines that matter most for AI visibility.

Carl J. Borg

Carl J. Borg

Founder & CEO

15+ years in SEO, PR, and digital strategy. Carl saw the AI search revolution coming early and built CiteDelta to help brands get ahead of it. Previously founded One, a full-service digital agency in Oslo.

Patrick Bautista

Patrick Bautista

Head of Operations

Patrick oversees day-to-day operations and ensures every campaign runs smoothly from strategy through execution. His operational expertise keeps the team aligned and clients on track.

Our Values

What We Stand For

Results-Obsessed

We don't trade in vanity metrics. Every strategy is measured by real AI visibility growth - citations, recommendations, and share of voice.

Trust & Transparency

No black boxes. You see exactly what we publish, where it goes, and how it performs. Monthly reports with full visibility into every campaign.

Innovation First

AI search changes weekly. We stay ahead by constantly testing new formats, platforms, and strategies so your brand never falls behind.

Long-Term Thinking

We build sustainable AI visibility - not short-term hacks. The content and authority we create compounds over time.

Global Perspective

Based in Oslo with clients worldwide. We understand how AI models serve different markets and tailor strategies accordingly.

Partnership Approach

We embed with your team, learn your industry deeply, and become an extension of your marketing function - not just another vendor.

Ready to Make AI Work for You?

Let's talk about how we can build your brand's AI visibility.