Waggel, a modern pet insurance provider, needed to build domain authority and organic visibility in a fiercely competitive market dominated by established brands like ManyPets, Petplan, and Agria. They needed a Digital PR partner who could deliver at scale without sacrificing quality.
Our strategy combined expert-led commentary, data-driven campaigns, and reactive PR. Leveraging Waggel's in-house veterinary expert, we secured placements across Forbes (DR 94), Mirror (DR 89), Express (DR 88), Country Living (DR 85), and hundreds of other premium publishers. Health-related pet content and breed comparison stories performed exceptionally well.
In under 12 months, we delivered 1,775 pieces of coverage and 1,656 total backlinks at an average DR of 76, smashing the annual KPI of 144 target links by earning 173. Waggel gained 179 new referring domains, grew organic traffic by 37% to 80,874 monthly visitors, and increased their domain rating by 3 points - all while outpacing competitors in a volatile market.
