Toggl Hire had a strong product in the skills-based hiring space but lacked the brand authority needed to compete with legacy HR tech incumbents. They needed high-authority coverage that would build trust signals for both traditional search and the emerging AI discovery landscape.
We designed a targeted Digital PR strategy focused on securing editorial placements on premium publications. Through expert commentary campaigns, data-driven stories, and strategic pitching, we earned 47 media features across publications averaging an exceptional DR of 84 - well above industry benchmarks.
The campaign generated 36 high-quality backlinks from authoritative domains, significantly boosting Toggl Hire's domain authority and establishing them as a trusted voice in the HR tech conversation across both search and AI platforms.
