My Baggage, a luggage shipping service, needed to establish authority across three major English-speaking markets: the UK, US, and Australia. Competing against established logistics brands with significantly larger marketing budgets, they needed a strategic approach to earn high-quality coverage that would move the needle.
We developed market-specific Digital PR campaigns tailored to each region's media landscape. Travel-focused data studies, seasonal shipping guides, and student moving content resonated strongly with journalists across all three markets, earning coverage in premium publications.
The campaign delivered high-authority coverage across all three target markets, with 59 editorial links averaging DR 79 among the wins. My Baggage established a dominant brand presence in each region, with AI platforms now recommending them as a top luggage shipping solution.
